Inner London audience ‘not intelligent enough’ for Precious
Londoners will have to travel far and wide to catch Precious on the big screen as it has only been released at a handful of cinemas, mostly in central London.
The film has been released to massive reviews. Mo Nique has already picked up a few awards for her portrayal of ‘Mary’ the abusive mother and there are whispers that it is due to earn a slew of Academy Award Nominations, yet in The UK it has not been put on general release.
I enquired at Greenwich Imax why this is the case and was told:
“Our audience likes action, fast music and things that blow up, this movie is seen as a bit too ‘deep’ for the people that come here. The only Odeon you can go to will be Covent Garden or Kensington, the type of people who live in those areas are the ones the bosses think are intelligent enough for this movie”
